About Us
About Us

Ceramica Prima is one of the leading manufacturers of the high quality wall, floor ceramic tiles & decoration pieces all over Middle East & Africa.

Ceramica Prima is our brand name & one of branches of EGYPTIAN GROUP FOR MANUFACTURING INVESTMENTS (EGMI). Prima Factory was founded in 1996 located on the fifth industrial zone “Sadat City” in the middle of Cairo-Alexandria desert road.

The foundation stone of Ceramica Prima in Egypt was laid down in April, 1995. Construction work started in May 1996 and the soft operation took place in August 1997. In the same year, Ceramica Prima was the first factory in Middle East & Africa using the “double fire “Technology in production process this technology consists of burning each layer of the tile separately.

Early in 1998 Ceramic Prima began working at full capacity. In August 1998 the company management gave the go-ahead to expansion work to satisfy the increasing demands locally and internationally.

“Double Firing Technology” is a manufacturing technique which depends on firing each tile as a body separately before firing it covered by the glaze and colors layers.
This technique avoids all defects arising from single firing technology as surface, sizes and tonality defects.
That guaranties getting highest quality tiles with the best technical specifications. The designs are selected from the largest international designing companies to compete with the local and international markets.

“Multi-Firing Tech. for Decoration Products” Decoration products such as Listels, Panels and inserts are subject to multi-firing technology. Each type of Materials has a different kind of treatment, under special specifications of applying and firing, which makes our products always having the depth, lead and glossy.

Our Vision:

Excellence in Ceramic tiles industry, complementary & complementary industries through a changes management which is able to anticipate changes through development & continuous improvement.

Our Mission:

To offer distinct production of ceramic and complementary industries through innovation, elegance and magnificence of designs and compliance to the specifications of international quality to achieve our customer satisfaction and committing to the standards of excellence in service by investing in our employees and development of our society and protect our environment

Our core Values:

  • Mastering: To assure the quality.
     
  • Secretariats: To trust.
     
  • Taste: For beauty.
     
  • Safety: The environment and humans.
     
  • Commitment: The value and laws.

Factory:

The factory of Ceramica Prima is established at the fifth industrial zone at Sadat City, one of the most recent industrial zones in Egypt.

Ceramic Prima has set its production strategies from the very beginning. These strategies may be characterized as:
 
From the first day of operation, we have specific targets that we do need to achieve:
 
High quality production.
Wide range of products (where the factory produces a variety of 300 models of various sizes).
The management team of Ceramica Prima has also selected a unique position in the market through selecting an unbeatable competitive advantage that entitles the implementation of the “Double-firing Technology”. Double firing technology guarantees for our customers the following features:
 
Maximum strength.
Reduction in water absorption.
Wear and abrasion resistance.
High performance against friction.
Chemical resistance.
Guaranteeing high-precision, flatness and smoothness.
Producing striking uniform and harmony in colors and shades.
 

This is the Sales Growth from 1999 till 2010: